How to Market a Pet Care Business: Strategies for Growth with DoodyCalls

Starting a pet care business is exciting, but marketing it effectively can feel overwhelming if you’re unsure where to begin. The good news? Marketing doesn’t have to be a source of stress. With the right strategies and support, you can attract loyal customers and grow your business confidently.

In this blog, we’ll explore how to market a pet care business, share trusted techniques for local pet care owners, and show how franchising with DoodyCalls makes marketing easier than ever.

Why Marketing Matters for Pet Care Businesses

Pet care is a trust-based industry. Pet owners want to feel confident that their furry friends are in good hands. Effective marketing does more than advertise your services. It builds relationships and credibility. 

• Visibility: If customers can’t find you, they can’t hire you. Marketing ensures your business shows up where pet owners are looking.
• Trust: Professional branding and consistent messaging help establish reliability and expertise.
• Customer Retention: Marketing isn’t just about getting new clients – it’s about keeping them engaged and loyal.
• Competitive Edge: In a growing industry, strong marketing helps you stand out from other local providers.
• Customer Education: Pet owners may not even be aware that your services exist, like pooper scooper services. Education can help them identify the need for your business.

Top Marketing Strategies for Pet Care Businesses

Marketing your pet care business includes creating meaningful connections with pet owners and building trust in your community. The right strategies can help you stand out, attract new customers, and keep them coming back. Below are some practical techniques you can consider when starting a pet care business. 

Build a Strong Online Presence

Your online presence is often the first impression customers have of your business. A professional website and active social media profiles show that you’re credible and engaged. Pet owners want to know they can trust you, and a strong digital footprint helps make that happen.

• Mobile-Friendly: Most pet owners search on their phones.
• Clear and Informative: Highlight services, pricing, and testimonials.
• SEO-Optimized: Use keywords like “pet waste removal near me” or “dog poop cleanup service” to rank in local searches.

Be sure to leverage social media as well! Share pet care tips, fun facts, and behind-the-scenes content to highlight your services and expertise. Posting photos of happy pets can also boost engagement with your audience. 

How Franchising Helps: DoodyCalls franchise owners benefit from national brand recognition and a locally optimized website, without having to figure out the technical details themselves. Our team ensures your online presence is professional from day one.

Leverage Local Marketing

Connecting with your community is key to building trust and visibility. Local marketing helps you reach pet owners where they live, shop, and play. Whether it’s partnering with pet stores or attending events, these efforts make your business feel approachable and part of the neighborhood.

• Google Business Profile: Claim and optimize your listing for local visibility.
• Community Partnerships: Team up with pet stores, groomers, and vets for cross-promotions.
• Local Events: Sponsor or attend pet-friendly events to meet potential customers face-to-face.

How Franchising Helps: We provide access to preferred vendors with established relationships to help manage local advertising. Plus, you can lean on our network of franchise owners for tips and advice on community involvement and event participation.

Create Referral and Loyalty Programs

Happy customers are your best marketers. Referral and loyalty programs encourage repeat business and word-of-mouth recommendations, which are especially powerful in the pet care industry. These programs show customers you value their trust and reward them for spreading the word.

Ideas to Try:

• Offer discounts for referrals.
• Create loyalty rewards for repeat customers.
• Run seasonal promotions to keep clients engaged year-round.

How Franchising Helps: DoodyCalls franchisees benefit from multiple revenue streams, including recurring revenue opportunities. This flexibility allows you to offer the services and packages your customers want.

Invest in Paid Advertising

Paid advertising can quickly boost visibility and attract new customers. Targeted ads on Google and social media allow you to reach pet owners in your area with precision. Even a modest budget can make a big impact when used strategically.

• Start with location-based targeting.
• Use eye-catching visuals and clear calls to action.
• Test different ad formats to see what works best.

How Franchising Helps: Our marketing professionals provide guidance on campaigns and strategies to maximize your marketing budget. You’ll have expert support to help your advertising dollars deliver the best possible return.

Ready to Start Your Pet Care Business?

If you’re passionate about pets and want a business with built-in marketing support, franchising with DoodyCalls is a smart choice.

Marketing can feel overwhelming if you’re doing it alone, but you don’t have to. When you franchise with DoodyCalls, you gain:

• Expert Marketing Support: Our team of professionals helps you launch and grow with established strategies.
• National Brand Recognition: Customers trust a name they know.
• Ready-to-Use Marketing Materials: Leverage branded marketing collateral, customizable for your location. 

With DoodyCalls, you can focus on serving customers while we help you attract them. Contact us today to learn how we can help you turn your dream of pet business ownership into reality.